IPL ad revenues drop as media rights get divided Ad revenues for the 16th edition of the Indian Premier League (IPL) have dropped to a combined INR30bn ($402m) from the previous season?s INR46bn haul. TV rights holder Disney Star and streaming rights owner Viacom18 are both lagging behind their respective targets, with only INR30bn worth of deals inked so far. Last season, Star Sports earned INR31bn in ad revenues, while its arm Disney+Hotstar booked sponsorships and advertising worth INR15bn. This year, Star Sports has signed 13 sponsors and Viacom18 has 21 sponsors on board.
IPL ad revenues drop as media rights get divided
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