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Twitter's candidate? DeSantis launches presidential bid on Musk's platform There is the age-old question of what makes someone want to run for president. And then there is the question of how the candidate announces. Florida Governor Ron DeSantis is opting for Twitter: not a tweet but a live discussion hosted by none other than the boss of that social media platform. Elon Musk insists the event does not constitute an endorsement on his part. But if the medium is the message, what does this launch say about the candidate and the times we live in?