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Parisian cultural sector braces for a fall during 2024 Olympics: ‘We’re the big losers’ In the next few weeks, millions of people will descend on the French capital to attend one of the world’s biggest sporting events: the 2024 Summer Olympic Games. But most will turn their backs on Paris’s cultural attractions, many of which are expecting the worst revenue drop in years. While some venues have opted to close during the period, others have come up with creative solutions to try to make up the shortfall.