L Leila Global Mod Global Mod 11 Nis 2022 #1 Low viewership to not impact value of IPL media rights The cumulative reach of the first eight matches of IPL dipped 14% compared to the 2021 edition, according to the Broadcast Audience Research Council (BARC), India
Low viewership to not impact value of IPL media rights The cumulative reach of the first eight matches of IPL dipped 14% compared to the 2021 edition, according to the Broadcast Audience Research Council (BARC), India
